My article in La Ligne on airline alliances
In 2017, we will celebrate the 30th anniversary of Star Alliance, the oldest multilateral airline alliance still operating. This anniversary is therefore an opportunity to revisit and discuss bilateral or multilateral airline alliances. Working with more than 48 different airlines on a daily basis, Air France has placed airline alliances at the core of its strategy. If no one questions the relevance of these partnerships, putting these strategies in perspective in order to understand their ins and outs can only prove to be useful.
This article (in French - "Les alliances aériennes: au coeur de la stratégie des compagnies aériennes") offers some insights on the specific challenges generated by airline alliances.
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